Every business owner knows he or she has a competitor and they have someone they are also striving to be better than in their business . but allot of them lack the idea and knowledge of how to make their business actually stand out among the crown.
There’s a saying that “In the land of the blind, the one-eyed man is King.” If we apply that saying to marketing, it means that you don’t have to do everything right, you just have to do more things right than your competitor is doing.
Here are 5 tips to make your business stand out from the crowd:
Business Website: Any business in operation today needs to have a website, and most businesses have one. But, we see a lot of website mistakes that turn customers away—or keep businesses from getting seen at all.
Here are a few basic elements of a great website that can help your business stand out:
Make it mobile-first (Responsive)
Your website should be mobile-friendly to provide an excellent experience for your customers who visit your site on their mobile devices but also because Google has started indexing the mobile versions of sites over the desktop versions. This means that if your website isn’t mobile-friendly, it’s less likely to rank on Google for searches related to your business. Plus, mobile devices drove 60% of website visits last year, so you really can’t afford to miss out on this traffic!
Be sure it’s easy to navigate
Additionally, you want your website to be easy to navigate for your visitors, meaning a clean, uncluttered design, an organized site structure, and pages for each of your major services or products, who you are, and how to contact you.
Business Card: Business cards are extremely effective marketing tools. A clever, creative, well-designed and professionally printed business card is a great way to get referrals. Business cards are great value for money marketing. They are effective and easy to produce at little cost compared to other forms or marketing.
Business cards still have their place in 2022 despite the increased presence of modern technology and digital tools. They retain their importance in the present day because they’re still perfect for networking events.
At the very least, the contact information on your business card should include your business name, your name, title, address, phone number, website, and email address
Local Listing: Your local listings give you another way to stand out online because they help you show up in both search results and maps results like Google Maps and Apple Maps. This is another basic strategy, but by ensuring your local listings have the most accurate and updated information about your business, including your phone number, website, address, and hours of operation, you can stand out from competitors that may have incorrect—or missing—local listings.
Get on the right listings
When it comes to managing your local listings, you want to make sure your business is present on the top local listings. The most important ones for most industries include Google My Business, Yelp, and Bing Business. Check that your business is listed on these sites. If it’s not, follow the steps to add your business:
Add your business to Google My Business
- Add your business to Bing Business
- Add your business to Business Lookup
Good customer service: Customer service is one of the pillars of a successful business, but it’s also an area that not all businesses have mastered.
Over half of all adults are willing to pay more for good customer service, so you know it’s important. It’s also very key that you Connect with your customers so as to anticipate their needs and exceed their expectations. In doing so, you will begin to elevate “customers” into “fans”.